Goal setting is one of the most important things you can do. There are many varieties and flavors of action plans, but the basic premise is that you define a goal clearly, determine how to measure success, and then create action steps to achieve it.

Studies prove that people who set goals are far more successful than those who don’t. Make it a priority to always have current goals to work on. Write your goals down and create action plans to achieve them. Great goals are challenging without being impossible. Once you clarify and quantify your goal, then it’s time to work on the steps to achieve it.Each Action Step is a mini-goal in itself and there will be next steps involved in most of them. Action Steps are the key to the entire Action Plan. This is where you list the details of what you will do. One of the easiest ways to begin writing Action Steps is to think backwards from the goal. Visualize what your world will look like once you get there. It can be tricky sometimes because you just might not know what you need to do to get from here to there. The Action Plan process will help you learn how. It forces you to examine your thinking and make sure you are focused. Make sure all your contact info is there–website, email, location, phone, etc. And, make sure it states what you do.

Then, put your business cards in everything you mail out–every order you ship, any direct mail pieces, any letter you write, all the invoices you send, and even in with the bills you pay by mail. If you have a retail store, put them in the bag with the receipt.